Degree Show 2020 Identity
︎︎︎ Identity
(Print and digital assets, branding, wayfinding)
The identity was designed using the CSM Shifts typeface which represents the past, present and future student body at Central Saint Martins. Combined with bold colours and textures taken from the building’s industrial materials, a grid system was designed to adapt and evolve using both the audiences’ location and the time counting down to each show to create anticipation.
The identity was designed using the CSM Shifts typeface which represents the past, present and future student body at Central Saint Martins. Combined with bold colours and textures taken from the building’s industrial materials, a grid system was designed to adapt and evolve using both the audiences’ location and the time counting down to each show to create anticipation.
